Some people invest in their own business, some in real estate, others in savings bonds, mutual funds or the stock market. Few, however, consider permanent life insurance as an investment vehicle. You Don’t Have to Die to Win shows you how to make this option work for you during your lifetime.

Readers will learn about: simple financing, saving and borrowing, RRSPs and retirement, and using permanent life insurance as a “future operating account.”

Financial advisor Robert Shiels dispels the misunderstandings and misconceptions about permanent life insurance. He shows readers the positive side of this financial product, the living benefits, and how you can take advantage of your policies while you are still alive.